"Communication Ready"

So what exactly is it?

No matter what your business is, you have to communicate in order to effectively market your product or service. You can’t afford not to. But before you start spending money, ask yourself, are you ready to go ahead?

As you can probably tell by now, we’re in the habit of getting people to ask themselves questions. So here’s some vital ones to tick off:

• Is your brand in good shape?
• Do you know the position you want to own inside your customer's head?
• Does your marketing plan have a real strategy?
• Do your communication suppliers understand your business?
• Do you have the right brief for them?

These are the steps that Twenty20 take to achieve so that you are communication ready. Because unless you’re communication ready you’re not ready to start marketing.