27 May 2005
Welcome
Welcome to our new look e-newsletter. Last year’s was well received (whenever we managed to get it out). And along with our new website www.twenty20.com.au we wanted to practice what we preach – the importance of creating a compelling corporate brand style. If you have any feedback or if you’re interested in developing something similar for your company, give us a call.
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growth
We’re growing along with our clients. All of our current clients have been significantly busier in the last 6 months as they prepare for future business opportunities. Here’s a quick overview:
V/Line
Rapid changes are happening on V/line as the Regional Fast Rail works progress and the introduction of new services is just around the corner. The Footy Train campaign has kicked off and the ‘Reasons to Go’ marketing activity is well and truly underway. A new series of safety posters targeting school children was also introduced amongst other initiatives.
grand hyatt melbourne
The biggest upgrade of banquet facilities in Melbourne is underway at Grand Hyatt Melbourne. The result will maintain Grand Hyatt Melbourne’s as the market leader in Australia for banquets, conventions and meetings.
Herald Sun
The ‘News’ television campaign, which is currently being aired, has the highest profile of the recent work we’ve done for the Herald Sun. We’ve also done a bunch of radio and press ads for a range of promotions.
inn-keeper
The restructuring of the liquor retailing industry continues to provide Inn-keeper with major opportunities and challenges. Business in all states continues to grow and we’re currently working with Inn-keeper on a customer research program to assist with planning for the future.
weekly times
Our recent campaign for ‘Working Dogs’, which featured television and press, was a success. And, yes, on that hot day when we had a photo shoot, that so-called trained Kelpie proved W. C. Fields adage right yet again. We’re currently working on a campaign to launch the new classified section of the Weekly Times - no dogs this time!
Building commission victoria
We have just successfully completed a tender for the introduction of new owner builder regulations in Victoria. More details in the next newsletter after the majority of the campaign launches in June. The first ads have just appeared.
Our Client list is growing
We’re pleased to announce new projects from the following new clients:
The National Australia Bank
Our publishing activities continue to grow with our appointment by The National to create and produce a quarterly newsletter to their EFTPOS Merchant Customers.
Hydro Tasmania
Twenty20 has been appointed by Hydro Tasmania to develop a new brand strategy and identity for their Renewable Development division. This division focuses on the exciting areas of renewable energy such as wind power. More details in the next newsletter.
we're growing!
The Twenty20 team has also expanded as a result of this increased activity:
Matthew (copywriter) partners Andrew (art director) in the creative department. Sam joins the art department as a finished artist/graphic designer. Kelly comes onboard to work on the V/Line and NAB account. Recently, Mark joined us to work on the rapidly expanding Inn-keeper account. And Fronscesca is the last of the new faces; she joins Twenty20 in an administration/coordinating capacity.