14 November 2005
Suite deals SET FOR EXPANSION
Earlier this year, the Guests Furniture Hire Group briefed Twenty20 to create a compelling brandname and identity, develop a new strategy and devise an advertising campaign for their ex-display home furniture clearance centre. 'Suite Deals' was successfully launched in July 2005.
Twenty20 positioned Suite Deals as ‘the pick-up joint for seriously eligible furniture’. The 4 giant exterior posters/billboards on the Church Street, Richmond store are hard to miss (surely one of the cannier 'media buys' of recent times). And the first of the press ads have recently appeared. Watch out for the TV campaign in the near future.
Suite Deals has proved so successful that Guests Furniture Hire Group is looking at opening further outlets in 2006.
Click on the thumbnail to enlarge the press ad >
TAILOR MADE SOFAS LAUNCHED
Twenty20 is also proud to announce the completion of the Sofa Workshop re-naming and re-branding project.
The result, Tailor Made Sofas, was launched in July, allowing customers to create sofas to suit their individual needs.
Twenty20 developed a complete strategic package for Tailor Made Sofas, including the brandname, new market look and advertising campaign for their 3 stores in Richmond, Armadale and Camberwell.
Click on the thumbnail to enlarge the image >