V/Line Brand Revitalisation

Twenty20, in partnership with FutureBrand and Quantum Market Research, has been working with V/Line over the past 18 months on a project to revitalise the V/Line brand. As project managers, Twenty20 was instrumental in coordinating the market research, brand strategy, brand identity and communication outcomes of this extended process. The invigorated brand was launched to Victorians in August this year with a retail campaign for the new timetable. Post-campaign patronage figures were increased beyond expectation with a 7 per cent increase across the board. The new positioning strategy is – “experience the best of both worlds” - which goes to the heart of the customer value proposition that V/Line enables Victorians to lead the lifestyle they choose. The new positioning will be launched mid-07 with a fully integrated brand campaign. Look out for it.

Consortium Team

V/Line: Ursula McGinnes, Nicola Reynolds, Tracey Reader, Naomi Knapp, Lisa Stolt, Tiffany Richards
FutureBrand: Trevor Flett, Tim Riches, Georgina Foley, James Hewitt, Shamila Maralande
Quantum: Simon McCall, Zoe Aitken, Trudi McMahon, Sharon Morris
Twenty20: Rod Curtis, Fysh Rutherford, Cymantha Diggens, Cole Spender

New faces join the Twenty20 team

Since our last e-Newsletter, Twenty20 has added some shiny new faces to the team. Rachael Simpson has come on board as a graphic designer in the studio. Amy Vale joins the creative department as a copywriter; she has been teamed up with art director Ben Ong. And last but definitely not least, Sue Lim is our newest recruit in the accounts/administration department.

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