Simonds Homes Hits No 1 Builder in Victoria

Business outcomes are the focus of everything we do at Twenty20 and to that end it is extremely pleasing to see that, according to the latest Victorian Building Permits Report, our client Simonds Homes has become the No. 1 new home builder in the Victorian market.

Simonds management started implementing a new go-to-market strategy some 2 years ago when Simonds was around No. 5 in the market. The Simonds customer experience was enhanced with new decentralised management functions and an intense focus on product design quality which was clearly aimed at the volume market.

As well, Simonds took the innovative step of outsourcing their marketing department and its entire function to Twenty20. As part of strategic learning, market research was introduced to inform the development of a new Simonds proposition. This has resulted in a greater focus on brand positioning ("we're in it together") with marketing tactics and programs better aligned to that positioning. Marketing has become a stronger voice across all internal stakeholders at Simonds with a greater appreciation of the benefits it can deliver. Alignment of the core brand message can now be seen across sales promotions, display homes, advertising, signage etc.

Simonds success is a true reflection of what can happen with focused teamwork. The Simonds management team has shown great leadership and Twenty20 is delighted to have had the opportunity to play our part. 

June 16, 2009 15:04 by twenty20
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