Following the successful re-branding and positioning of Salmat Limited Twenty20 have developed a comprehensive launch campaign to educate business decision makers of the power that lies within Salmat and it's four divisions.
Working with OMD Melbourne the campaign has so far been rolled-out in key magazine and press titles including the Australian Financial Review, BOSS Magazine, Financial Review Magazine and Qantas the Australian Way including several key industry press titles.
The campaign centres around the powerful thought of 'one to one communication on a mass scale' and showcases Salmat's ability to communicate on behalf of their clients with each and every Australian on a one to one level every minute of every day. Illustrated through a series of thought provoking imagery shot by Chris Budgeon in various locations around Australia, the campaign highlights each of the major demographic groups and the way in which Salmat reaches them one to one.
Initial results have been positive and the campaign will be running through to the end of September in leading business titles.
Salmat Limited is an ASX 200 listed company (code: SLM) with market capitalisation of $445M and annual revenue in excess of $600M. It was founded in 1979 by Peter Mattick and Philip Salter.
| Salmat Team: |
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| Peter Mattick |
Joint Managing Director |
| Phil Salter |
Joint Managing Director |
| Peter Anson |
Programme Director - Optimise |
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| Twenty20 Team: |
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| Rod Curtis |
Director |
| Fysh Rutherford |
Director |
| Cole Spender |
Client Business Manager |
| Gun Woo Suk |
Art Director |
| Matt Ellis |
Senior Writer |
| Glenda Kwan |
Production Manager |
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| OMD Team: |
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| Virginia Scully |
Business Director |
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| Photography: |
| Chris Budgeon |
Photographer |