Salmat: Zero to a Billion in 30 years

Late 2009 marked the 30th anniversary of Australia's leading one-to-one communication company Salmat Limited. Salmat employs 8,500 people and last year turned over $850M. Having worked closely with the senior leadership team at Salmat for the past three years Salmat turned to Twenty20 in partnership with Edelman Public Relations to create a momento of this very special occasion. The team decided to create a limited in number and individually numbered book - "Zero to a billion".

The team at Twenty20 and Edelman Public Relations commissioned Mark Jones (former AFR Technology Journalist) to write what would become a significant publication. Once involved in the project it became clear this would be an important publication, involving a series of in-depth interviews with multiple stakeholders including current staff across all levels, families, former employees, clients (current and former) just to name a few. In addition to the stories was an accompanying photographic library of more than 5000 images which formed the basis of the books visual foundations.

The book was successfully used as an opportunity to raise funds for charity via the Salmat Activate program, Salmat's charitable giving scheme where each dollar donated was matched dollar-for-dollar by the organisation.

The book celebrates a tremendous milestone for an icon of Australian business, Twenty20 congratulate Peter Mattick and Phil Salter on their outstanding achievement.

The Twenty20 design and production team are to be congratulated on an outstanding result.

To hear more about the Salmat story, or to see the book please contact your Client Business Manager or Cole Spender on (03) 9654 7788.

April 22, 2010 14:23 by twenty20
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