In early August, some of the biggest names in Australian advertising were inducted into the AWARD Hall of fame at a gala dinner held in Sydney's Centennial Park.
AWARD is Australia's preeminent advertising award. The Hall of Fame honours those who have made an outstanding contribution to Australian advertising over an extended period of time.
Twenty20's resident advertising legend and Creative Director, Fysh Rutherford, was lured out of MC retirement to preside over the induction duties.
"I've had the privilege of working with many of these guys, and they are all legends, so I jumped at the opportunity. But I think this honour has more to do with my MC work at the Caxton's Awards, which I did for 20 years, than anything else."
No one at Twenty20 believes that for a minute. Because we all know how passionately Fysh believes in striving for business solutions that embrace creativity. Indeed, to quote Edward de Bono, we firmly believe that "Without creativity there is only repetition and routine. Merely being competent is the kiss of death".
So with that all being said, here at Twenty20 we're proud of Fysh's creative credentials and that he was part of such an auspicious event.
