Following a recent Victorian Government Tender, Twenty20 has been retained by Parks Victoria to develop and implement a marketing and communications strategy for the launch of a new 4WD initiative.
We have been engaged to firstly, execute a fully integrated Public Relations campaign over the coming months (including the ministerial launch, television, press and magazine coverage). Following which we will be implementing BTL communications to assist in the launch (including Online/ web development, direct mail and point of sale materials). The initiative will be launched in the period from July to December 2010.
Details of the new initiative are not yet publicly available, we will however keep you posted as this exciting project rolls on.
Twenty20 look forward to sending you updates on the campaign, and its results.
Business outcomes are the focus of everything we do at Twenty20 and to that end it is extremely pleasing to see that, according to the latest Victorian Building Permits Report, our client Simonds Homes has become the No. 1 new home builder in the Victorian market.
Simonds management started implementing a new go-to-market strategy some 2 years ago when Simonds was around No. 5 in the market. The Simonds customer experience was enhanced with new decentralised management functions and an intense focus on product design quality which was clearly aimed at the volume market.
As well, Simonds took the innovative step of outsourcing their marketing department and its entire function to Twenty20. More...