Twenty20 are pleased to announce that after much tireless work on Thirsty Camel, Kate Messenger will now assume a new role, becoming Marketing Outsource Manager for the liquor group and it's associated companies Liquor Alliance and United. Under the new arrangement, Kate will be working down at Camel HQ as their Outsourced Marketer whilst continuing her role as a valued Client Business Manager across her other Twenty20 clients.
Thirsty Camel's new Outsource Marketing arrangement is an exciting development for Twenty20's partnership with the United Liquor Group, with 3 of our major clients now embracing the new Outsourced Marketing Model, and two of those now in a larger capacity. It is also a great recognition of the contribution Kate and the Twenty20 team have put in, developing marketing strategies, establishing milestones and implementing key creative projects for the brand.
Twenty20 developed Outsourcing as a way for our clients to focus more on their core business, and all have experienced greater cost efficiencies, accountability and efficiency in their operations as a result. We are proud to be the pioneers of this new model in Australia and feel that the benefits Outsourced Marketing has for businesses in this country is yet to be fully realised.
Twenty20's Outsourcing model can be used by clients who require an outsourced Marketing Department function (such as the case with Thirsty Camel), or simply an extra hand on deck to manage a large individual marketing project. We have found the Outsourced model is also very helpful for small to medium businesses with limited expertise or staff dedicated to Marketing. We are quite flexible in our approach and happy to discuss how the model can work to suit your individual needs.
If you're curious to know more about Twenty20 Outsourcing, contact Rod Curtis at our office for a discussion and to view our Twenty20 Outsourcing presentation, or visit our website.
Following on from the launch in Victoria, NSW and Tasmania last year, the Thirsty Camel retail liquor brand is now national. In South Australia, NT, West Australia and Queensland local independent retail groups have abandoned their local banner names and adopted Thirsty Camel as their go-to-market brand and strategy. Thirsty Camel now has a network of 416 retail outlets from Hobart to Darwin and from Perth to Brisbane with a wholesaling purchasing power of $1Billion. (The national group’s business name is Liquor Alliance.)
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