Following a recent Victorian Government Tender, Twenty20 has been retained by Parks Victoria to develop and implement a marketing and communications strategy for the launch of a new 4WD initiative.
We have been engaged to firstly, execute a fully integrated Public Relations campaign over the coming months (including the ministerial launch, television, press and magazine coverage). Following which we will be implementing BTL communications to assist in the launch (including Online/ web development, direct mail and point of sale materials). The initiative will be launched in the period from July to December 2010.
Details of the new initiative are not yet publicly available, we will however keep you posted as this exciting project rolls on.
Twenty20 look forward to sending you updates on the campaign, and its results.
After much work behind the scenes, and months of strategic planning by Twenty20 Outsourcing, Breedersales.com is now launched, live and on the web. To coincide with the commencement of this exciting new agribusiness website, Twenty20 developed a highly visible trade stand to be situated amongst the bulls, cows, sheep and billy goats in the Livestock Pavillion at the Royal Melbourne Show.
The strategy behind the launch was devised by Twenty20's outsourced marketing team led by Kate Messenger, with more activity planned for coming months to create a buzz in the breeding community.
Using the Royal Show was a perfect strategic choice for Breedersales, given the high numbers of serious breeders, stud farmers and primary production representatives that attend the 10 day event, not to mention the attendance of around half a million visitors from Metropolitan and Regional areas. The stand also gave the sales team an opportunity to demonstrate the site using a plasma screen built into the backdrop, and show potential customers how easy the site is to use.
In addition to the Breedersales display, Twenty20 also created an introductory promotion to encourage registration, visitation and population of classified material and business profiles for the website, and fact sheets and brochures to inform breeders and primary producers about the benefits of Breedersales. This, along with some solid travelling and sales work by the Breedersales team has proven successful. The website now has some of the larger stud farms around Australia contributing and promoting themselves on the site - including one of the largest Alpaca farmers, and one of the largest Angus Cattle Studs in the country.
While it is early days, and the site is still in its Beta mode, feedback to the launch stage developed by the Twenty20 Outsourcing Team has been very positive, and the site will only continue to grow in coming months. In addition, the Breedersales' distinctive corporate logo has been well received and the Sales Rep 4WD vehicles with their arrow decal 'swimmers' have been drawing considerable attention in the country towns they visit!
| Breedersales Team: |
|
| Chris Doherty |
Director |
| Will Clennett |
Director |
| Lewis Romano |
Director |
| |
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| Twenty20 Team: |
|
| Kate Messenger |
Client Business Manager |
| Angus Williams |
Senior Writer |
| Ben Ong |
Art Director |
| Gun Woo Suk |
Art Director |
| Glenda Kwan |
Production Manager |
Following on from the launch in Victoria, NSW and Tasmania last year, the Thirsty Camel retail liquor brand is now national. In South Australia, NT, West Australia and Queensland local independent retail groups have abandoned their local banner names and adopted Thirsty Camel as their go-to-market brand and strategy. Thirsty Camel now has a network of 416 retail outlets from Hobart to Darwin and from Perth to Brisbane with a wholesaling purchasing power of $1Billion. (The national group’s business name is Liquor Alliance.)
New Twenty20 Appointment
As a result of TC going national, Twenty20 has been appointed to advise on national brand strategy and growth as well as developing communication solutions for nationally run promotions. More...