Business outcomes are the focus of everything we do at Twenty20 and to that end it is extremely pleasing to see that, according to the latest Victorian Building Permits Report, our client Simonds Homes has become the No. 1 new home builder in the Victorian market.
Simonds management started implementing a new go-to-market strategy some 2 years ago when Simonds was around No. 5 in the market. The Simonds customer experience was enhanced with new decentralised management functions and an intense focus on product design quality which was clearly aimed at the volume market.
As well, Simonds took the innovative step of outsourcing their marketing department and its entire function to Twenty20. More...
Simonds Homes, one of Australia’s largest new home builders have signed a partnership agreement with Twenty20 Communications Group for Twenty20 to become Simonds outsourced marketing department.
Under the agreement, Twenty20 will supply strategy, planning and project management services for the full suite of Simonds marketing needs. Twenty20 will also be responsible for tendering and selecting a new media planning and buying agency and consolidating other marketing service vendors.
The General Manager of Simonds, Mr. Paul McMahon said “the appointment of Twenty20 in this capacity will create the opportunity for a far greater focus on strategic marketing outcomes. Twenty20 brings a fresh approach and expertise from their experience in multiple vertical markets outside of the building industry. It will also allow our team to focus on what we do best; designing and building quality homes for Australian families.”
Twenty20’s Rod Curtis has welcomed the appointment –“Simonds will utilise both our Consulting and Creative Services divisions in a way which allows us to engage with our client fully and not just as another service provider.”
The appointment is effective immediately.
For Further Details Please Contact:
Rod Curtis
rodc@twenty20.com.au