Recently the bad economic news has far outweighed the good, but a campaign by Twenty20 has assisted Suite Deals Furniture to defy this trend. Thanks to some stand out concepts, Suite Deals December figures are up on last year and January sales were looking strong overall.
Says Suite Deals General Manager of Product, Rob Officer, "The campaign is working and we’re happy with the new message - you’d have to say we are pleased that we have continued to differentiate ourselves away from the pack."
In response to Suite Deals’ challenge – a large volume of stock that required clearing over the summer period, Twenty20 devised the ‘Ex-warehouse Sale’ concept, using visual elements and the ‘Ex’ device to reinforce the message of Suite Deals ex-rental furniture range. The result is a colourful and impacting message that has succeeded in cutting through the pre and post Christmas sale clutter. More...