Late 2009 marked the 30th anniversary of Australia's leading one-to-one communication company Salmat Limited. Salmat employs 8,500 people and last year turned over $850M. Having worked closely with the senior leadership team at Salmat for the past three years Salmat turned to Twenty20 in partnership with Edelman Public Relations to create a momento of this very special occasion. The team decided to create a limited in number and individually numbered book - "Zero to a billion".
The team at Twenty20 and Edelman Public Relations commissioned Mark Jones (former AFR Technology Journalist) to write what would become a significant publication. Once involved in the project it became clear this would be an important publication, involving a series of in-depth interviews with multiple stakeholders including current staff across all levels, families, former employees, clients (current and former) just to name a few. In addition to the stories was an accompanying photographic library of more than 5000 images which formed the basis of the books visual foundations.
The book was successfully used as an opportunity to raise funds for charity via the Salmat Activate program, Salmat's charitable giving scheme where each dollar donated was matched dollar-for-dollar by the organisation.
The book celebrates a tremendous milestone for an icon of Australian business, Twenty20 congratulate Peter Mattick and Phil Salter on their outstanding achievement.
The Twenty20 design and production team are to be congratulated on an outstanding result.
To hear more about the Salmat story, or to see the book please contact your Client Business Manager or Cole Spender on (03) 9654 7788.
| Client Team: |
| Ian Jones |
General Manager Sales |
| Jennifer Miller |
Executive Assistant |
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| Edelman Public Relations Team: |
| Nic Jarvis |
Associate Director - Sydney |
| Katherine Murphy |
Senior Account Manager |
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| Twenty20 Team: |
| Fysh Rutherford |
Creative Director |
| Cole Spender |
Client Business Manager |
| Gun Woo Suk |
Senior Designer |
| Glenda Kwan |
Production Manager |
| Phil Beale |
Studio Manager |
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| Printed by: |
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| Good Impressions - Sydney |
After the successful launch of The Well at Camberwell’s ‘Live Well’ Apartments in April, Twenty20 have assisted the AVMyer Group and First State Group with the next stage of their project – to launch their new retail centre. The Well ‘Shop Well’ Precinct includes over 25 stores including Coles, JB HiFi and Dymocks. Also new to the precinct is a new Genesis Gymnasium, which at 2400 square metres will have one of the largest fitness floors in the Southern Hemisphere.
Twenty20 created a range of material to coincide with not only the Grand Opening on Thursday 20th November of The Well, but also activity leading up to this event including:
- Super Cover Wrap-arounds for local publication Melbourne Weekly
- Print advertising in local media
- Tramside Outdoor running on key routes and catchments around Camberwell
- Mobelite Scooter towed signage for on-the-ground presence around the centre
- Goodie Bag Design, and giveaways such as mousepads, water bottles and centre guides to coincide with launch
- Radio to tie in with outside broadcasting by 3AW during Grand Opening Day.
- Branded hoardings to boost awareness of upcoming stores
- Website adaptation with Centre Guide and retailer trading details at thewellatcamberwell.com.au More...