Off the back of a challenging year of trading for the boating industry, Twenty20 and Mercury Marine have put together a strong campaign to kickstart the peak sales season early and get boat owners thinking about what they need to get out on the water in time for Summer.
Mercury's dealership event - New Mercury Month, which will commence in October and will offer great deals across Mercury, Mercruiser and Mariner engines, parts and accessories. The event will run with a full suite of cut-through executions to boost awareness and generate dealer floor traffic for one month, including:
- Television
- Radio
- Online Web Banners on sites like boatpoint.com.au
- Point of sale signage
- DM letters to inform current owners about the opportunity for engine upgrades and re-powering
Presentations of the proposed event have been well received by independent dealers across Australia resulting in high participation/subscription rates. Possibilities are also being explored at time of printing for the campaign to run in New Zealand with discussions with dealer networks occurring there. Keep an eye out for the TV commercial on a small screen near you during October.
| Mercury Marine Team: |
|
| Anthony Brown |
Marketing Services Manager |
| Nicholas Webb |
Marketing & Dealer Dev. Manager |
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| Twenty20 Team: |
|
| Fysh Rutherford |
Creative Director |
| Cole Spender |
Client Business Manager |
| Andrew Panozzo |
Senior Art Director |
| Angus Williams |
Senior Writer |
| Ben Ong |
Art Director |
| Nick Vargheese |
Digital Media Developer |
Prominent Australian leisure brand Brunswick Asia Pacific Group has appointed the Twenty20 Communications Group as its Australian advertising agency.
The Brunswick Group stable consists of iconic marine engine brands - Mercury, MerCruiser, Mariner, MotorGuide and Cummins MerCruiser Diesel. In addition to leading boat brands - Savage, Bermuda, Quicksilver, Boston Whaler and Sea Ray.
Twenty20 was appointed to improve all outbound communication, build and position all of their existing brands in the marketplace, and to consolidate the Brunswick Asia Pacific Group’s position as market-leader in the marine industry.
Twenty20 are excited by the opportunity to work on the Brunswick Group’s brands, with the first work expected in the market early in ’08.
| Client Team: |
|
| Nicholas Webb |
Marketing Manager |
| Anthony Brown |
Marketing Services Manager |
| |
|
| Twenty20 Team: |
|
| Fysh Rutherford |
Director |
| Cole Spender |
Client Business Manager |
| Andrew Panozzo |
Senior Art Director |