Following a recent Victorian Government Tender, Twenty20 has been retained by Parks Victoria to develop and implement a marketing and communications strategy for the launch of a new 4WD initiative.
We have been engaged to firstly, execute a fully integrated Public Relations campaign over the coming months (including the ministerial launch, television, press and magazine coverage). Following which we will be implementing BTL communications to assist in the launch (including Online/ web development, direct mail and point of sale materials). The initiative will be launched in the period from July to December 2010.
Details of the new initiative are not yet publicly available, we will however keep you posted as this exciting project rolls on.
Twenty20 look forward to sending you updates on the campaign, and its results.
ad:tech is the leading event for the digital marketing and advertising community in Australia and New Zealand. Since winning the EEAA Award for Best New Event when it launched four years ago, ad:tech has continuously served the interactive marketing space.
ad:tech 2010 was a record breaking year with over 2,200 visitors across both days making the event the number one place to meet anyone in the Australian and New Zealand digital marketing industry. Attendees benefited from a busy & engaging Expo floor, highly informative & motivating content at the FREE Keynotes, Expo Seminar Theatre & Breakfast Briefings, and insights & experiences from the leading minds in digital media.
Rod was a member of one of the Panels which focused on:
How Can Marketers Take More Responsibility For Their Digital Strategy?
• Should marketers keep their digital strategy in house or outsource?
• What is the definition of a digital strategy?
• What skill sets, tool kits, structure and resourcing are needed to best manage digital strategy?
• How can agencies better communicate ideas and strategy to clients?
• What is the impact on agencies in this 'new' world? How do you respond to the less linear approach?
• What's the role of the agency and the marketer?
The Panel generated lots of discussion and feedback. It highlighted the need to keep the new world of digital marketing in perspective. One of digital's features is its ability to have its consumer interaction measured. But as Rod said "just because something is more measurable, doesn't make it more meaningful".
All Panel members agreed that digital is not a strategy in its own right; the planning discipline of developing an overarching marketing strategy is even more critical especially when communication messages can be spread widely and unevenly. Digital is a tactic and don't expect it to do everything.
Please contact Rod if you would like some more information or you would like to give us some feedback on this story.
Twenty20 are pleased to announce that after much tireless work on Thirsty Camel, Kate Messenger will now assume a new role, becoming Marketing Outsource Manager for the liquor group and it's associated companies Liquor Alliance and United. Under the new arrangement, Kate will be working down at Camel HQ as their Outsourced Marketer whilst continuing her role as a valued Client Business Manager across her other Twenty20 clients.
Thirsty Camel's new Outsource Marketing arrangement is an exciting development for Twenty20's partnership with the United Liquor Group, with 3 of our major clients now embracing the new Outsourced Marketing Model, and two of those now in a larger capacity. It is also a great recognition of the contribution Kate and the Twenty20 team have put in, developing marketing strategies, establishing milestones and implementing key creative projects for the brand.
Twenty20 developed Outsourcing as a way for our clients to focus more on their core business, and all have experienced greater cost efficiencies, accountability and efficiency in their operations as a result. We are proud to be the pioneers of this new model in Australia and feel that the benefits Outsourced Marketing has for businesses in this country is yet to be fully realised.
Twenty20's Outsourcing model can be used by clients who require an outsourced Marketing Department function (such as the case with Thirsty Camel), or simply an extra hand on deck to manage a large individual marketing project. We have found the Outsourced model is also very helpful for small to medium businesses with limited expertise or staff dedicated to Marketing. We are quite flexible in our approach and happy to discuss how the model can work to suit your individual needs.
If you're curious to know more about Twenty20 Outsourcing, contact Rod Curtis at our office for a discussion and to view our Twenty20 Outsourcing presentation, or visit our website.
Off the back of a challenging year of trading for the boating industry, Twenty20 and Mercury Marine have put together a strong campaign to kickstart the peak sales season early and get boat owners thinking about what they need to get out on the water in time for Summer.
Mercury's dealership event - New Mercury Month, which will commence in October and will offer great deals across Mercury, Mercruiser and Mariner engines, parts and accessories. The event will run with a full suite of cut-through executions to boost awareness and generate dealer floor traffic for one month, including:
- Television
- Radio
- Online Web Banners on sites like boatpoint.com.au
- Point of sale signage
- DM letters to inform current owners about the opportunity for engine upgrades and re-powering
Presentations of the proposed event have been well received by independent dealers across Australia resulting in high participation/subscription rates. Possibilities are also being explored at time of printing for the campaign to run in New Zealand with discussions with dealer networks occurring there. Keep an eye out for the TV commercial on a small screen near you during October.
| Mercury Marine Team: |
|
| Anthony Brown |
Marketing Services Manager |
| Nicholas Webb |
Marketing & Dealer Dev. Manager |
| |
|
| Twenty20 Team: |
|
| Fysh Rutherford |
Creative Director |
| Cole Spender |
Client Business Manager |
| Andrew Panozzo |
Senior Art Director |
| Angus Williams |
Senior Writer |
| Ben Ong |
Art Director |
| Nick Vargheese |
Digital Media Developer |
One of Twenty20's newest client additions has just created one of our most intriguing strategic and creative challenges.
Breedersales.com, a website that is scheduled to be officially launched later in the year, is set to become a popular online destination for breeders and primary producers. The site has been designed to appeal to anyone looking to breed or sell animals, as well as those seeking genetic breeding material and services for horses, cattle, sheep and alpacas. The site's offering will be unique in Australia and thus needed a brandmark that was equally revolutionary. More...
Business outcomes are the focus of everything we do at Twenty20 and to that end it is extremely pleasing to see that, according to the latest Victorian Building Permits Report, our client Simonds Homes has become the No. 1 new home builder in the Victorian market.
Simonds management started implementing a new go-to-market strategy some 2 years ago when Simonds was around No. 5 in the market. The Simonds customer experience was enhanced with new decentralised management functions and an intense focus on product design quality which was clearly aimed at the volume market.
As well, Simonds took the innovative step of outsourcing their marketing department and its entire function to Twenty20. More...
Simonds Homes, one of Australia’s largest new home builders have signed a partnership agreement with Twenty20 Communications Group for Twenty20 to become Simonds outsourced marketing department.
Under the agreement, Twenty20 will supply strategy, planning and project management services for the full suite of Simonds marketing needs. Twenty20 will also be responsible for tendering and selecting a new media planning and buying agency and consolidating other marketing service vendors.
The General Manager of Simonds, Mr. Paul McMahon said “the appointment of Twenty20 in this capacity will create the opportunity for a far greater focus on strategic marketing outcomes. Twenty20 brings a fresh approach and expertise from their experience in multiple vertical markets outside of the building industry. It will also allow our team to focus on what we do best; designing and building quality homes for Australian families.”
Twenty20’s Rod Curtis has welcomed the appointment –“Simonds will utilise both our Consulting and Creative Services divisions in a way which allows us to engage with our client fully and not just as another service provider.”
The appointment is effective immediately.
For Further Details Please Contact:
Rod Curtis
rodc@twenty20.com.au