Following a recent Victorian Government Tender, Twenty20 has been retained by Parks Victoria to develop and implement a marketing and communications strategy for the launch of a new 4WD initiative.
We have been engaged to firstly, execute a fully integrated Public Relations campaign over the coming months (including the ministerial launch, television, press and magazine coverage). Following which we will be implementing BTL communications to assist in the launch (including Online/ web development, direct mail and point of sale materials). The initiative will be launched in the period from July to December 2010.
Details of the new initiative are not yet publicly available, we will however keep you posted as this exciting project rolls on.
Twenty20 look forward to sending you updates on the campaign, and its results.
After much work behind the scenes, and months of strategic planning by Twenty20 Outsourcing, Breedersales.com is now launched, live and on the web. To coincide with the commencement of this exciting new agribusiness website, Twenty20 developed a highly visible trade stand to be situated amongst the bulls, cows, sheep and billy goats in the Livestock Pavillion at the Royal Melbourne Show.
The strategy behind the launch was devised by Twenty20's outsourced marketing team led by Kate Messenger, with more activity planned for coming months to create a buzz in the breeding community.
Using the Royal Show was a perfect strategic choice for Breedersales, given the high numbers of serious breeders, stud farmers and primary production representatives that attend the 10 day event, not to mention the attendance of around half a million visitors from Metropolitan and Regional areas. The stand also gave the sales team an opportunity to demonstrate the site using a plasma screen built into the backdrop, and show potential customers how easy the site is to use.
In addition to the Breedersales display, Twenty20 also created an introductory promotion to encourage registration, visitation and population of classified material and business profiles for the website, and fact sheets and brochures to inform breeders and primary producers about the benefits of Breedersales. This, along with some solid travelling and sales work by the Breedersales team has proven successful. The website now has some of the larger stud farms around Australia contributing and promoting themselves on the site - including one of the largest Alpaca farmers, and one of the largest Angus Cattle Studs in the country.
While it is early days, and the site is still in its Beta mode, feedback to the launch stage developed by the Twenty20 Outsourcing Team has been very positive, and the site will only continue to grow in coming months. In addition, the Breedersales' distinctive corporate logo has been well received and the Sales Rep 4WD vehicles with their arrow decal 'swimmers' have been drawing considerable attention in the country towns they visit!
| Breedersales Team: |
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| Chris Doherty |
Director |
| Will Clennett |
Director |
| Lewis Romano |
Director |
| |
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| Twenty20 Team: |
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| Kate Messenger |
Client Business Manager |
| Angus Williams |
Senior Writer |
| Ben Ong |
Art Director |
| Gun Woo Suk |
Art Director |
| Glenda Kwan |
Production Manager |
Off the back of a challenging year of trading for the boating industry, Twenty20 and Mercury Marine have put together a strong campaign to kickstart the peak sales season early and get boat owners thinking about what they need to get out on the water in time for Summer.
Mercury's dealership event - New Mercury Month, which will commence in October and will offer great deals across Mercury, Mercruiser and Mariner engines, parts and accessories. The event will run with a full suite of cut-through executions to boost awareness and generate dealer floor traffic for one month, including:
- Television
- Radio
- Online Web Banners on sites like boatpoint.com.au
- Point of sale signage
- DM letters to inform current owners about the opportunity for engine upgrades and re-powering
Presentations of the proposed event have been well received by independent dealers across Australia resulting in high participation/subscription rates. Possibilities are also being explored at time of printing for the campaign to run in New Zealand with discussions with dealer networks occurring there. Keep an eye out for the TV commercial on a small screen near you during October.
| Mercury Marine Team: |
|
| Anthony Brown |
Marketing Services Manager |
| Nicholas Webb |
Marketing & Dealer Dev. Manager |
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| Twenty20 Team: |
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| Fysh Rutherford |
Creative Director |
| Cole Spender |
Client Business Manager |
| Andrew Panozzo |
Senior Art Director |
| Angus Williams |
Senior Writer |
| Ben Ong |
Art Director |
| Nick Vargheese |
Digital Media Developer |
Following the successful re-branding and positioning of Salmat Limited Twenty20 have developed a comprehensive launch campaign to educate business decision makers of the power that lies within Salmat and it's four divisions.
Working with OMD Melbourne the campaign has so far been rolled-out in key magazine and press titles including the Australian Financial Review, BOSS Magazine, Financial Review Magazine and Qantas the Australian Way including several key industry press titles.
The campaign centres around the powerful thought of 'one to one communication on a mass scale' and showcases Salmat's ability to communicate on behalf of their clients with each and every Australian on a one to one level every minute of every day. Illustrated through a series of thought provoking imagery shot by Chris Budgeon in various locations around Australia, the campaign highlights each of the major demographic groups and the way in which Salmat reaches them one to one. More...
Lasoo.com.au is one of three new products to originate from Salmat DigitalForce in the latter half of 2007, and the first new product to market under the new look Salmat Limited brand.
Lasoo.com.au is an aggregated retail advertising website, gathering traditional retail advertisements such as catalogues, press, TV and radio and converting them into retail offers completely browsable and searchable by product, price, retailer, suburb, brand or category. Put simply, Lasoo.com.au is a search engine for retail offers.
The communication strategy, brand identity and creative campaign was created, developed, and executed by Twenty20. The creative idea focussed around introducing a new phrase to the shopping process – pre-shop – and alluding to the power it gave to consumers through a series of intriguing ads that directed people to the website.
OMD developed the media plan, strategy, and executed one of the more impressive premium outdoor buys of 2007.
Within weeks of its November launch, Lasoo.com.au has been a huge success with Hitwise data placing it as a market leader. The number of Unique Visitors continues to grow with daily peaks of just under 20,000 late in November and over 44,000 in December, as people were ‘pre-shopping’ for Christmas. To date, Lasoo.com.au has served more than 700,000 daily unique visitors, 64 million product offer impressions and 7 million page views on behalf of participating retailers.
“New shopping search engine, Lasoo featured as the fastest moving search term to the Shopping & Classifieds industry for the 4 weeks ending 1 December 2007, indicating a successful launch campaign.”
Sandra Hanchard, Hitwise, 11 December 2007
Along with the consumer success of the website, the response from retailers to the product has been over-whelming with over major 50 retailers participating.
The campaign rolled out Australia-wide with a mix of direct mail, premium outdoor, transit media, radio and digital.
