Following a recent Victorian Government Tender, Twenty20 has been retained by Parks Victoria to develop and implement a marketing and communications strategy for the launch of a new 4WD initiative.
We have been engaged to firstly, execute a fully integrated Public Relations campaign over the coming months (including the ministerial launch, television, press and magazine coverage). Following which we will be implementing BTL communications to assist in the launch (including Online/ web development, direct mail and point of sale materials). The initiative will be launched in the period from July to December 2010.
Details of the new initiative are not yet publicly available, we will however keep you posted as this exciting project rolls on.
Twenty20 look forward to sending you updates on the campaign, and its results.
ad:tech is the leading event for the digital marketing and advertising community in Australia and New Zealand. Since winning the EEAA Award for Best New Event when it launched four years ago, ad:tech has continuously served the interactive marketing space.
ad:tech 2010 was a record breaking year with over 2,200 visitors across both days making the event the number one place to meet anyone in the Australian and New Zealand digital marketing industry. Attendees benefited from a busy & engaging Expo floor, highly informative & motivating content at the FREE Keynotes, Expo Seminar Theatre & Breakfast Briefings, and insights & experiences from the leading minds in digital media.
Rod was a member of one of the Panels which focused on:
How Can Marketers Take More Responsibility For Their Digital Strategy?
• Should marketers keep their digital strategy in house or outsource?
• What is the definition of a digital strategy?
• What skill sets, tool kits, structure and resourcing are needed to best manage digital strategy?
• How can agencies better communicate ideas and strategy to clients?
• What is the impact on agencies in this 'new' world? How do you respond to the less linear approach?
• What's the role of the agency and the marketer?
The Panel generated lots of discussion and feedback. It highlighted the need to keep the new world of digital marketing in perspective. One of digital's features is its ability to have its consumer interaction measured. But as Rod said "just because something is more measurable, doesn't make it more meaningful".
All Panel members agreed that digital is not a strategy in its own right; the planning discipline of developing an overarching marketing strategy is even more critical especially when communication messages can be spread widely and unevenly. Digital is a tactic and don't expect it to do everything.
Please contact Rod if you would like some more information or you would like to give us some feedback on this story.
In early August, some of the biggest names in Australian advertising were inducted into the AWARD Hall of fame at a gala dinner held in Sydney's Centennial Park.
AWARD is Australia's preeminent advertising award. The Hall of Fame honours those who have made an outstanding contribution to Australian advertising over an extended period of time.
Twenty20's resident advertising legend and Creative Director, Fysh Rutherford, was lured out of MC retirement to preside over the induction duties.
"I've had the privilege of working with many of these guys, and they are all legends, so I jumped at the opportunity. But I think this honour has more to do with my MC work at the Caxton's Awards, which I did for 20 years, than anything else."
No one at Twenty20 believes that for a minute. Because we all know how passionately Fysh believes in striving for business solutions that embrace creativity. Indeed, to quote Edward de Bono, we firmly believe that "Without creativity there is only repetition and routine. Merely being competent is the kiss of death".
So with that all being said, here at Twenty20 we're proud of Fysh's creative credentials and that he was part of such an auspicious event.
Care is Australia's largest non-political, non-religious overseas aid organisation. Formed in 1987 by former Prime Minister Malcolm Fraser, they are an important part of the Care International Federation.
2008 marks Care Australia's 21st Anniversary and Twenty20 have been engaged to produce and manage all aspects of communication - the event taking place on September 11 with MC Eddie McGuire is sure to be an extraordinary evening, raising funds for Care Australia through Auctioneer Phil de'Fegely and generous auction donations from Qantas and other key sponsors.
The event theme has been developed building on two key creative pillars - 21, and Care Australia's fundamental values of Hope, Compassion and Dignity. Using a selection of 21 powerful images from the 3rd world, overlayed with Care's core values Twenty20 have developed all pieces of communication and documentation to the highest production values and sophistication using only recycled and environmentally friendly processes. More...