ad:tech is the leading event for the digital marketing and advertising community in Australia and New Zealand. Since winning the EEAA Award for Best New Event when it launched four years ago, ad:tech has continuously served the interactive marketing space.
ad:tech 2010 was a record breaking year with over 2,200 visitors across both days making the event the number one place to meet anyone in the Australian and New Zealand digital marketing industry. Attendees benefited from a busy & engaging Expo floor, highly informative & motivating content at the FREE Keynotes, Expo Seminar Theatre & Breakfast Briefings, and insights & experiences from the leading minds in digital media.
Rod was a member of one of the Panels which focused on:
How Can Marketers Take More Responsibility For Their Digital Strategy?
• Should marketers keep their digital strategy in house or outsource?
• What is the definition of a digital strategy?
• What skill sets, tool kits, structure and resourcing are needed to best manage digital strategy?
• How can agencies better communicate ideas and strategy to clients?
• What is the impact on agencies in this 'new' world? How do you respond to the less linear approach?
• What's the role of the agency and the marketer?
The Panel generated lots of discussion and feedback. It highlighted the need to keep the new world of digital marketing in perspective. One of digital's features is its ability to have its consumer interaction measured. But as Rod said "just because something is more measurable, doesn't make it more meaningful".
All Panel members agreed that digital is not a strategy in its own right; the planning discipline of developing an overarching marketing strategy is even more critical especially when communication messages can be spread widely and unevenly. Digital is a tactic and don't expect it to do everything.
Please contact Rod if you would like some more information or you would like to give us some feedback on this story.
Late 2009 marked the 30th anniversary of Australia's leading one-to-one communication company Salmat Limited. Salmat employs 8,500 people and last year turned over $850M. Having worked closely with the senior leadership team at Salmat for the past three years Salmat turned to Twenty20 in partnership with Edelman Public Relations to create a momento of this very special occasion. The team decided to create a limited in number and individually numbered book - "Zero to a billion".
The team at Twenty20 and Edelman Public Relations commissioned Mark Jones (former AFR Technology Journalist) to write what would become a significant publication. Once involved in the project it became clear this would be an important publication, involving a series of in-depth interviews with multiple stakeholders including current staff across all levels, families, former employees, clients (current and former) just to name a few. In addition to the stories was an accompanying photographic library of more than 5000 images which formed the basis of the books visual foundations.
The book was successfully used as an opportunity to raise funds for charity via the Salmat Activate program, Salmat's charitable giving scheme where each dollar donated was matched dollar-for-dollar by the organisation.
The book celebrates a tremendous milestone for an icon of Australian business, Twenty20 congratulate Peter Mattick and Phil Salter on their outstanding achievement.
The Twenty20 design and production team are to be congratulated on an outstanding result.
To hear more about the Salmat story, or to see the book please contact your Client Business Manager or Cole Spender on (03) 9654 7788.
| Client Team: |
| Ian Jones |
General Manager Sales |
| Jennifer Miller |
Executive Assistant |
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| Edelman Public Relations Team: |
| Nic Jarvis |
Associate Director - Sydney |
| Katherine Murphy |
Senior Account Manager |
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| Twenty20 Team: |
| Fysh Rutherford |
Creative Director |
| Cole Spender |
Client Business Manager |
| Gun Woo Suk |
Senior Designer |
| Glenda Kwan |
Production Manager |
| Phil Beale |
Studio Manager |
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| Printed by: |
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| Good Impressions - Sydney |
Following the successful re-branding and positioning of Salmat Limited Twenty20 have developed a comprehensive launch campaign to educate business decision makers of the power that lies within Salmat and it's four divisions.
Working with OMD Melbourne the campaign has so far been rolled-out in key magazine and press titles including the Australian Financial Review, BOSS Magazine, Financial Review Magazine and Qantas the Australian Way including several key industry press titles.
The campaign centres around the powerful thought of 'one to one communication on a mass scale' and showcases Salmat's ability to communicate on behalf of their clients with each and every Australian on a one to one level every minute of every day. Illustrated through a series of thought provoking imagery shot by Chris Budgeon in various locations around Australia, the campaign highlights each of the major demographic groups and the way in which Salmat reaches them one to one. More...
Prominent Australian leisure brand Brunswick Asia Pacific Group has appointed the Twenty20 Communications Group as its Australian advertising agency.
The Brunswick Group stable consists of iconic marine engine brands - Mercury, MerCruiser, Mariner, MotorGuide and Cummins MerCruiser Diesel. In addition to leading boat brands - Savage, Bermuda, Quicksilver, Boston Whaler and Sea Ray.
Twenty20 was appointed to improve all outbound communication, build and position all of their existing brands in the marketplace, and to consolidate the Brunswick Asia Pacific Group’s position as market-leader in the marine industry.
Twenty20 are excited by the opportunity to work on the Brunswick Group’s brands, with the first work expected in the market early in ’08.
| Client Team: |
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| Nicholas Webb |
Marketing Manager |
| Anthony Brown |
Marketing Services Manager |
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| Twenty20 Team: |
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| Fysh Rutherford |
Director |
| Cole Spender |
Client Business Manager |
| Andrew Panozzo |
Senior Art Director |