After much work behind the scenes, and months of strategic planning by Twenty20 Outsourcing, Breedersales.com is now launched, live and on the web. To coincide with the commencement of this exciting new agribusiness website, Twenty20 developed a highly visible trade stand to be situated amongst the bulls, cows, sheep and billy goats in the Livestock Pavillion at the Royal Melbourne Show.
The strategy behind the launch was devised by Twenty20's outsourced marketing team led by Kate Messenger, with more activity planned for coming months to create a buzz in the breeding community.
Using the Royal Show was a perfect strategic choice for Breedersales, given the high numbers of serious breeders, stud farmers and primary production representatives that attend the 10 day event, not to mention the attendance of around half a million visitors from Metropolitan and Regional areas. The stand also gave the sales team an opportunity to demonstrate the site using a plasma screen built into the backdrop, and show potential customers how easy the site is to use.
In addition to the Breedersales display, Twenty20 also created an introductory promotion to encourage registration, visitation and population of classified material and business profiles for the website, and fact sheets and brochures to inform breeders and primary producers about the benefits of Breedersales. This, along with some solid travelling and sales work by the Breedersales team has proven successful. The website now has some of the larger stud farms around Australia contributing and promoting themselves on the site - including one of the largest Alpaca farmers, and one of the largest Angus Cattle Studs in the country.
While it is early days, and the site is still in its Beta mode, feedback to the launch stage developed by the Twenty20 Outsourcing Team has been very positive, and the site will only continue to grow in coming months. In addition, the Breedersales' distinctive corporate logo has been well received and the Sales Rep 4WD vehicles with their arrow decal 'swimmers' have been drawing considerable attention in the country towns they visit!
| Breedersales Team: |
|
| Chris Doherty |
Director |
| Will Clennett |
Director |
| Lewis Romano |
Director |
| |
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| Twenty20 Team: |
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| Kate Messenger |
Client Business Manager |
| Angus Williams |
Senior Writer |
| Ben Ong |
Art Director |
| Gun Woo Suk |
Art Director |
| Glenda Kwan |
Production Manager |
One of Twenty20's newest client additions has just created one of our most intriguing strategic and creative challenges.
Breedersales.com, a website that is scheduled to be officially launched later in the year, is set to become a popular online destination for breeders and primary producers. The site has been designed to appeal to anyone looking to breed or sell animals, as well as those seeking genetic breeding material and services for horses, cattle, sheep and alpacas. The site's offering will be unique in Australia and thus needed a brandmark that was equally revolutionary. More...