Following on from the launch in Victoria, NSW and Tasmania last year, the Thirsty Camel retail liquor brand is now national. In South Australia, NT, West Australia and Queensland local independent retail groups have abandoned their local banner names and adopted Thirsty Camel as their go-to-market brand and strategy. Thirsty Camel now has a network of 416 retail outlets from Hobart to Darwin and from Perth to Brisbane with a wholesaling purchasing power of $1Billion. (The national group’s business name is Liquor Alliance.)
New Twenty20 Appointment
As a result of TC going national, Twenty20 has been appointed to advise on national brand strategy and growth as well as developing communication solutions for nationally run promotions. More...
Care is Australia's largest non-political, non-religious overseas aid organisation. Formed in 1987 by former Prime Minister Malcolm Fraser, they are an important part of the Care International Federation.
2008 marks Care Australia's 21st Anniversary and Twenty20 have been engaged to produce and manage all aspects of communication - the event taking place on September 11 with MC Eddie McGuire is sure to be an extraordinary evening, raising funds for Care Australia through Auctioneer Phil de'Fegely and generous auction donations from Qantas and other key sponsors.
The event theme has been developed building on two key creative pillars - 21, and Care Australia's fundamental values of Hope, Compassion and Dignity. Using a selection of 21 powerful images from the 3rd world, overlayed with Care's core values Twenty20 have developed all pieces of communication and documentation to the highest production values and sophistication using only recycled and environmentally friendly processes. More...