After the successful launch of The Well at Camberwell’s ‘Live Well’ Apartments in April, Twenty20 have assisted the AVMyer Group and First State Group with the next stage of their project – to launch their new retail centre. The Well ‘Shop Well’ Precinct includes over 25 stores including Coles, JB HiFi and Dymocks. Also new to the precinct is a new Genesis Gymnasium, which at 2400 square metres will have one of the largest fitness floors in the Southern Hemisphere.
Twenty20 created a range of material to coincide with not only the Grand Opening on Thursday 20th November of The Well, but also activity leading up to this event including:
- Super Cover Wrap-arounds for local publication Melbourne Weekly
- Print advertising in local media
- Tramside Outdoor running on key routes and catchments around Camberwell
- Mobelite Scooter towed signage for on-the-ground presence around the centre
- Goodie Bag Design, and giveaways such as mousepads, water bottles and centre guides to coincide with launch
- Radio to tie in with outside broadcasting by 3AW during Grand Opening Day.
- Branded hoardings to boost awareness of upcoming stores
- Website adaptation with Centre Guide and retailer trading details at thewellatcamberwell.com.au More...