After the successful launch of The Well at Camberwell’s ‘Live Well’ Apartments in April, Twenty20 have assisted the AVMyer Group and First State Group with the next stage of their project – to launch their new retail centre. The Well ‘Shop Well’ Precinct includes over 25 stores including Coles, JB HiFi and Dymocks. Also new to the precinct is a new Genesis Gymnasium, which at 2400 square metres will have one of the largest fitness floors in the Southern Hemisphere.
Twenty20 created a range of material to coincide with not only the Grand Opening on Thursday 20th November of The Well, but also activity leading up to this event including:
- Super Cover Wrap-arounds for local publication Melbourne Weekly
- Print advertising in local media
- Tramside Outdoor running on key routes and catchments around Camberwell
- Mobelite Scooter towed signage for on-the-ground presence around the centre
- Goodie Bag Design, and giveaways such as mousepads, water bottles and centre guides to coincide with launch
- Radio to tie in with outside broadcasting by 3AW during Grand Opening Day.
- Branded hoardings to boost awareness of upcoming stores
- Website adaptation with Centre Guide and retailer trading details at thewellatcamberwell.com.au More...
Following on from the launch in Victoria, NSW and Tasmania last year, the Thirsty Camel retail liquor brand is now national. In South Australia, NT, West Australia and Queensland local independent retail groups have abandoned their local banner names and adopted Thirsty Camel as their go-to-market brand and strategy. Thirsty Camel now has a network of 416 retail outlets from Hobart to Darwin and from Perth to Brisbane with a wholesaling purchasing power of $1Billion. (The national group’s business name is Liquor Alliance.)
New Twenty20 Appointment
As a result of TC going national, Twenty20 has been appointed to advise on national brand strategy and growth as well as developing communication solutions for nationally run promotions. More...
Care is Australia's largest non-political, non-religious overseas aid organisation. Formed in 1987 by former Prime Minister Malcolm Fraser, they are an important part of the Care International Federation.
2008 marks Care Australia's 21st Anniversary and Twenty20 have been engaged to produce and manage all aspects of communication - the event taking place on September 11 with MC Eddie McGuire is sure to be an extraordinary evening, raising funds for Care Australia through Auctioneer Phil de'Fegely and generous auction donations from Qantas and other key sponsors.
The event theme has been developed building on two key creative pillars - 21, and Care Australia's fundamental values of Hope, Compassion and Dignity. Using a selection of 21 powerful images from the 3rd world, overlayed with Care's core values Twenty20 have developed all pieces of communication and documentation to the highest production values and sophistication using only recycled and environmentally friendly processes. More...
Following the successful re-branding and positioning of Salmat Limited Twenty20 have developed a comprehensive launch campaign to educate business decision makers of the power that lies within Salmat and it's four divisions.
Working with OMD Melbourne the campaign has so far been rolled-out in key magazine and press titles including the Australian Financial Review, BOSS Magazine, Financial Review Magazine and Qantas the Australian Way including several key industry press titles.
The campaign centres around the powerful thought of 'one to one communication on a mass scale' and showcases Salmat's ability to communicate on behalf of their clients with each and every Australian on a one to one level every minute of every day. Illustrated through a series of thought provoking imagery shot by Chris Budgeon in various locations around Australia, the campaign highlights each of the major demographic groups and the way in which Salmat reaches them one to one. More...
The scaffolding is slowly disappearing from Grand Hyatt Melbourne and new stand out hoardings designed and produced by Twenty20 are brightening up the Russell St. streetscape. The design and production of these hoardings have been a challenge for Andrew and Glenda – an interchangeable solution which needed to fit the builders demand for flexibility and a surface which could deal with the inevitable attention of the graffiti terrorists.
Finally, after twelve months into the $45M redevelopment, GHM has entered the final phase of the hotel's metamorphosis, the interior fit out. 85% of hotel operations will be back on-line before this year's Spring Carnival. At this stage they are aiming to reopen the hotels upper lobby, restaurant and bar in early October with small areas of works continuing in the Russell Street porte cochere until early December. “The Residence”, an exciting new concept, will be complete by the end of December and the hotel is currently taking inquiries for this new exclusive events venue from March 2009.
Returning true “Grand Hyatt” luxury to Melbourne has been at the heart of the re-launch strategy – our new advertising campaign will be start appearing in the next couple of months. More...
Simonds Homes, one of Australia’s largest new home builders have signed a partnership agreement with Twenty20 Communications Group for Twenty20 to become Simonds outsourced marketing department.
Under the agreement, Twenty20 will supply strategy, planning and project management services for the full suite of Simonds marketing needs. Twenty20 will also be responsible for tendering and selecting a new media planning and buying agency and consolidating other marketing service vendors.
The General Manager of Simonds, Mr. Paul McMahon said “the appointment of Twenty20 in this capacity will create the opportunity for a far greater focus on strategic marketing outcomes. Twenty20 brings a fresh approach and expertise from their experience in multiple vertical markets outside of the building industry. It will also allow our team to focus on what we do best; designing and building quality homes for Australian families.”
Twenty20’s Rod Curtis has welcomed the appointment –“Simonds will utilise both our Consulting and Creative Services divisions in a way which allows us to engage with our client fully and not just as another service provider.”
The appointment is effective immediately.
For Further Details Please Contact:
Rod Curtis
rodc@twenty20.com.au
Prominent Australian leisure brand Brunswick Asia Pacific Group has appointed the Twenty20 Communications Group as its Australian advertising agency.
The Brunswick Group stable consists of iconic marine engine brands - Mercury, MerCruiser, Mariner, MotorGuide and Cummins MerCruiser Diesel. In addition to leading boat brands - Savage, Bermuda, Quicksilver, Boston Whaler and Sea Ray.
Twenty20 was appointed to improve all outbound communication, build and position all of their existing brands in the marketplace, and to consolidate the Brunswick Asia Pacific Group’s position as market-leader in the marine industry.
Twenty20 are excited by the opportunity to work on the Brunswick Group’s brands, with the first work expected in the market early in ’08.
| Client Team: |
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| Nicholas Webb |
Marketing Manager |
| Anthony Brown |
Marketing Services Manager |
| |
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| Twenty20 Team: |
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| Fysh Rutherford |
Director |
| Cole Spender |
Client Business Manager |
| Andrew Panozzo |
Senior Art Director |
Lasoo.com.au is one of three new products to originate from Salmat DigitalForce in the latter half of 2007, and the first new product to market under the new look Salmat Limited brand.
Lasoo.com.au is an aggregated retail advertising website, gathering traditional retail advertisements such as catalogues, press, TV and radio and converting them into retail offers completely browsable and searchable by product, price, retailer, suburb, brand or category. Put simply, Lasoo.com.au is a search engine for retail offers.
The communication strategy, brand identity and creative campaign was created, developed, and executed by Twenty20. The creative idea focussed around introducing a new phrase to the shopping process – pre-shop – and alluding to the power it gave to consumers through a series of intriguing ads that directed people to the website.
OMD developed the media plan, strategy, and executed one of the more impressive premium outdoor buys of 2007.
Within weeks of its November launch, Lasoo.com.au has been a huge success with Hitwise data placing it as a market leader. The number of Unique Visitors continues to grow with daily peaks of just under 20,000 late in November and over 44,000 in December, as people were ‘pre-shopping’ for Christmas. To date, Lasoo.com.au has served more than 700,000 daily unique visitors, 64 million product offer impressions and 7 million page views on behalf of participating retailers.
“New shopping search engine, Lasoo featured as the fastest moving search term to the Shopping & Classifieds industry for the 4 weeks ending 1 December 2007, indicating a successful launch campaign.”
Sandra Hanchard, Hitwise, 11 December 2007
Along with the consumer success of the website, the response from retailers to the product has been over-whelming with over major 50 retailers participating.
The campaign rolled out Australia-wide with a mix of direct mail, premium outdoor, transit media, radio and digital.
